We familiarize ourselves with the profiles of the artists who will present their works. Usually at this stage, we can also see the first version of the poster, which sets the direction for the festival's graphic identity.
Recordings of the performances of the artists who will appear on the stage of the National Philharmonic or in other festival spaces are important and incredibly inspiring for us. We don't always have a comprehensive collection of recordings, as some of the works presented at the festival are premieres or world premieres. We conduct in-depth research, searching for points of connection in the available recordings and texts. We create a repository of expressive means. We try to determine extremes and commonalities. This allows us to outline an axis that leads to the creation of the first creative concepts.
At this stage, many ideas for the new installation are generated. Some of them will be developed further, while others will be discarded during the feasibility study. Close collaboration and understanding between the creative and programming teams are crucial at this stage, a collaboration we refer to as creative coding.
In the next step, visualizations of selected installation concepts are created. From the prepared designs, two or three creative directions are selected, which are presented and discussed with the festival's organizing team.