We were responsible for the comprehensive development of a website presenting a cross-sectional photography exhibition. Our approach centers on process and complementary collaboration – combining project research methods, digital design, and programming expertise.
This project is also an example of digital branding, as we created the exhibition’s online identity.
While designing and programming Pamięć Teatru – an online photography exhibition – it was essential for us to understand the unique nature of the project. We focused on gaining a deep insight into the concept of each part of the exhibition and the character of the photographs, which allowed us to develop a consistent and distinctive principle for the digital display.
What was the key element of the task? Coming up with and designing the branding for the digital photography exhibition.
The client needed a comprehensive digital solution for the photography exhibition – a platform that would function both as a gallery and as the project’s digital identity. The main challenge was to create an engaging online space that not only showcased the works but also conveyed the exhibition’s unique character.
What did the process of creating the digital exhibition look like?
Our goal was to develop a digital solution for a unique photography exhibition – to create an online space that would function as a gallery while giving the exhibition a cohesive and recognizable identity in the digital world. The result of our work is a combination of knowledge about the structural organization of the photographs, developed by the curators, with the specificities of the online environment, which our team knows very well.
What was the scope of our task?
- Developing a website that would serve as a fully-fledged exhibition space.
- Conveying the atmosphere and artistic concept of the project through design.
- Providing the exhibition with a distinct and modern digital identity.
How did we work?
- Research and information gathering – We began by speaking with the client’s team to understand the concept and scope of the exhibition. This helped us capture its character more accurately. We also spent a lot of time discussing the target audience.
- Design (UX/UI) – The next step was defining the website’s structure. We created intuitive navigation and visually appealing layouts that enhanced the experience of the photographs.
- Development – We implemented solutions that were not only reliable but also enriched the user experience with interactive elements and sound.
The result was a comprehensive online format that became an example of digital branding. We were responsible for creating the exhibition’s digital identity, combining design, content, and technology into a cohesive experience.
