On behalf of Havas Play, a division of Havas Media Network, which developed the concept and coordinated the promotional campaign for Canal+’s series Algorithm of Love, we created a landing page to support the campaign.
One of the key promotional elements was the landing page, which we designed to ensure visual and communication consistency with the rest of the campaign materials and fully developed. We were also responsible for integrating the page with a GPT chat, including an assistant trained on series-related materials such as script excerpts. Additionally, we assisted in fine-tuning the assistant to improve its responses and relevance.
Thanks to the use of artificial intelligence, the landing page allowed users to ask questions in real time about the series’ plot as well as the romantic dilemmas of its characters.
